FOR FOUNDERS & CEOs OF $1M–$10M PROFESSIONAL SERVICE FIRMS

You've Proven You Can Do the Work.

So Why Does Revenue Still Feel Like Something That Happens To You?


There's a specific, nameable reason your growth stalls the moment you get busy — and it isn't your marketing, your market, or your talent. It's a reluctant-seller identity you've never put a name to.

This free assessment names it in just a few minutes — and shows you exactly what it's costing you.

SHOW ME WHICH RELUCTANT SELLER I AM

No fluff. No pitch. Just an honest, clear-eyed look at the one behavior quietly capping your revenue — and what it takes to close the gap.

FOR FOUNDERS & CEOS OF $1M–$10M PROFESSIONAL SERVICE FIRMS

Your Business Grew Because of You.
Now It’s Time to Figure Out Your Next Best Move to Grow It Further.

If you’re still involved in every deal and chasing every lead, your business is relying too much on you — not on a sustainable growth system. 

The Revenue Leak Finder is a quick, 10-minute business development audit created specifically for founders of professional service firms who are ready to stop being the bottleneck — and start leading revenue like a CEO.

Through 5 focused sections, you’ll uncover exactly where your revenue is leaking — whether the constraint is in your pipeline, pricing, process, team, or the often unspoken truth: you.

This isn’t a quiz. It’s a diagnostic. And in just 10 minutes, it will reveal more about your revenue ceiling than most consultants uncover in a full-day engagement.

SHOW ME WHERE I’M LEAKING REVENUE

No fluff. No sales pitch. Just a clear-eyed look at where your business is — and what it will take to grow it.

The Real Question

You and I both know you can deliver. Your expertise is world-class — that was never the question.

The real question is this: can you produce revenue on purpose, or only when you're forced to?

Most founders never ask it, because they've quietly decided the answer is fixed. "I'm just not a salesperson." "Good work speaks for itself." "I don't want to be pushy." So they wait — for referrals, for a slow month, for the right moment. And revenue swings between feast and famine while growth stays capped at their personal capacity.

Here's the reframe almost nobody makes: that's not a tactics problem. It's an identity problem. Reluctance isn't a life sentence or a personality flaw. It's a pattern — and once you can name yours, you can close it.

That's what this assessment does.

Meet the Four Reluctant Sellers

Every reluctant seller is reluctant in their own way. Four identities show up again and again. They look different on the surface, but they share one root: a reluctance to be proactive about business development.

The Referral-Dependent

Revenue rides on who happens to refer you. There's no engine you control.

The Reactive Rainmaker

You sell hard, but only when the pipeline gets scary. Feast, then famine.

The Overbooked Expert

You're too buried in the work to develop business. Growth is capped by your hours.

The CEO in Transition

You know you should lead revenue, not produce every dollar of it — but you haven't made the shift.

Which one is quietly capping your growth right now? The assessment tells you — and shows you what it's costing.

What You'll Discover

In twelve honest statements, you'll uncover:

Which of the four types you are

and your secondary streak, because most founders are a blend. You'll see both.

How strong your reluctance is right now

Emerging, Active, or Entrenched — so you know whether it's showing up in spots or quietly running the business.

The exact revenue leak tied to your type

and the single shift that turns revenue from a lucky surprise into a predictable certainty.

Which one is quietly capping your growth right now? The assessment tells you — and shows you what it's costing.

This Audit was Built for You If…

  • You’re between $1M and $10M in revenue and growth now feels like pushing a boulder uphill.
  • You’re fully utilized delivering exceptional work — but revenue growth isn’t keeping pace.
  • You’ve tried new offers, hires, and marketing — but the needle barely moves.
  • You suspect the ceiling isn’t the market. It might be you. And you’re brave enough to look.

What Founders Are Saying

“The most significant transformation for me was no longer seeing ‘founder-led sales’ as a dirty word or a failure of imagination. It’s simply the reality of my business — an operational reality I’ve come to accept, just like any other part of being an entrepreneur. I don’t fear it or dread it anymore; it’s just part of the job now. That feels much more ‘right-sized’ and sustainable than it ever did before.”

- Jen Swanson, CEO/Principal, Tuckpoint Advisory Group

“Working with Michael is a game-changer. She brings levity to situations in a way that instantly shifts my mindset. Her insight is incredibly valuable, and what I respect most is that she doesn’t hold back. She tells you what you need to hear, not just what you want to hear.”

- Greg Alexander, President @ Fab Four Labs Marketing

“Before coaching with Michael, my business was successful, but as we grew, our sales approach and processes had to mature. So much of what was holding me back was my mindset about sales and that’s what she helped me overcome. She is a different kind of sales coach – one that every entrepreneur and salesperson needs to truly step into their superpowers.”

- Jaime Taets, CEO/Founder, Keystone Group International

The Framework Behind the Audit

The Revenue Leak Finder is built on the Win Your Way Method™ — a proprietary framework that helps founders shift from being the main business developer to the revenue leader in just 90 days.

Most business development advice is built for salespeople. The Win Your Way Method is built for founders — exceptional experts and firm builders held back not by skill, but by an identity and infrastructure designed for a smaller business.

This audit is your first step toward that shift.

Michael W. Kithcart
Business development strategist and revenue leadership coach for founders of professional service firms. Creator of the Win Your Way Method™.

The Framework Behind the Audit

The Revenue Leak Finder is built on the Win Your Way Method™ — a proprietary framework that helps founders shift from being the main business developer to the revenue leader in just 90 days.

Most business development advice is built for salespeople. The Win Your Way Method is built for founders — exceptional experts and firm builders held back not by skill, but by an identity and infrastructure designed for a smaller business.

This audit is your first step toward that shift.

Michael W. Kithcart
Business development strategist and revenue leadership coach for founders of professional service firms. Creator of the Win Your Way Method™.

Ten Minutes. Total Clarity.

You’ve spent years building a firm that deserves to grow. This audit shows exactly what’s in the way — and what to do about it.

GET THE FREE AUDIT NOW

Meet the Four Reluctant Sellers

Every reluctant seller is reluctant in their own way. Four identities show up again and again. They look different on the surface, but they share one root: a reluctance to be proactive about business development.

Revenue rides on who happens to refer you. There's no engine you control.

The Reactive Rainmaker

You sell hard, but only when the pipeline gets scary. Feast, then famine.

The Overbooked Expert

You're too buried in the work to develop business. Growth is capped by your hours.

The CEO in Transition

You know you should lead revenue, not produce every dollar of it — but you haven't made the shift.

Which one is quietly capping your growth right now? The assessment tells you — and shows you what it's costing.