Five Levers. One Honest Look.
Most revenue audits tell you what to do. This one tells you who you need to become to do it. You’ll assess five growth levers that determine if your business can scale — or if it will keep stalling where it is.
- Revenue Leadership & Founder Role — Are you truly leading revenue, or still chasing it?
- Pipeline Health & Business Development — Is your pipeline a reliable system, or a mood?
- Conversion & Sales Process — Do you have a repeatable process, or a collection of lucky breaks?
- Pricing, Positioning & Value Capture — Does your pricing reflect your value — or your self-doubt?
- Team, Culture & Scalable Growth Systems — Is revenue a team sport, or a solo act?
Each section ends with a calibration check and a key, often overlooked question. Your honest answers reveal your unique Revenue Leak Archetype — and where the real work awaits.
This Audit was Built for You If…
- You’re between $2M and $30M in revenue and growth now feels like pushing a boulder uphill.
- You’re fully utilized delivering exceptional work — but revenue growth isn’t keeping pace.
- You’ve tried new offers, hires, and marketing — but the needle barely moves.
- You suspect the ceiling isn’t the market. It might be you. And you’re brave enough to look.
What Founders Are Saying
“The most significant transformation for me was no longer seeing ‘founder-led sales’ as a dirty word or a failure of imagination. It’s simply the reality of my business — an operational reality I’ve come to accept, just like any other part of being an entrepreneur. I don’t fear it or dread it anymore; it’s just part of the job now. That feels much more ‘right-sized’ and sustainable than it ever did before.”
- Jen Swanson, CEO/Principal, Tuckpoint Advisory Group
“Working with Michael is a game-changer. She brings levity to situations in a way that instantly shifts my mindset. Her insight is incredibly valuable, and what I respect most is that she doesn’t hold back. She tells you what you need to hear, not just what you want to hear.”
- Greg Alexander, President @ Fab Four Labs Marketing
“Before coaching with Michael, my business was successful, but as we grew, our sales approach and processes had to mature. So much of what was holding me back was my mindset about sales and that’s what she helped me overcome. She is a different kind of sales coach – one that every entrepreneur and salesperson needs to truly step into their superpowers.”
- Jaime Taets, CEO/Founder, Keystone Group International
Ten Minutes. Total Clarity.
You’ve spent years building a firm that deserves to grow. This audit shows exactly what’s in the way — and what to do about it.
GET THE FREE AUDIT NOW