The Work Behind The Work
I’ve coached CEOs, Founder/Owners, executives, and sales leaders through moments that don’t show up on a balance sheet—but determine whether growth continues or stalls.
Moments like:
- When referrals carried the business… until they didn’t
- When the founder is still the best business developer—but doesn’t want to be the bottleneck
- When sales feels harder than it should, and no new tactic quite fixes it
I’ve also lived these moments firsthand.
I’ve served as a Chief Operating Officer, Chief Strategy Officer, and Vice President of Sales—leading teams, managing P&Ls, scaling divisions, and carrying the responsibility that comes when results depend on you. I know what it’s like to be respected, capable, and still quietly questioning what it’s going to take to get to the next level.
That tension—between what worked before and what’s required now—is where my work lives.
What I’ve Learned (And Keep Learning)
Every time my own business hits a lull—or I feel the pull toward the next stage of growth—I have to do the same work I guide my clients through:
I redefine what success looks like now.
I upgrade the beliefs that got me here—but won’t get me there.
I reconnect deeply with what my clients are experiencing today, not who they were last year.
And I respond in a way that fits the next version of me—not the last one.
That’s not theory.
That’s practice.
And it’s why I don’t teach sales, leadership, or growth as isolated skills.
Why Alignment Matters
Earlier in my career, I was fortunate to work with an executive coach who changed how I saw leadership, performance, and myself. What stood out wasn’t tactics—it was alignment. The realization that sustainable results come from who you’re being, not just what you’re doing.
That insight stayed with me as I worked across industries and environments—from scaling service businesses to supporting micro-business owners through empowerment and micro-finance initiatives. Different contexts. Same truth:
When people are aligned with who they’re becoming, results follow—financially and personally.
When they’re not, effort increases and momentum fades.
Win Your Way
That’s the philosophy behind Win Your Way.
It’s how I work with Founder/Owners of service-based businesses—from high six-figure solopreneurs to $20M organizations—who are ready to grow beyond referral-dependent revenue and founder-carried sales.
Win Your Way isn’t about pressure, scripts, or selling harder.
It’s about:
- Clarifying what the next stage actually requires
- Building sales momentum that fits your leadership identity
- Creating consistency so growth doesn’t feel fragile
- Reducing stress because the funnel fills again
When alignment leads, sales stops feeling like something you have to force—and starts working again.
Walking The Road Together
I don’t believe in coaching from a pedestal.
My own growth continues to evolve, which means I’m in this work alongside you—testing, refining, and living the same principles I bring to my clients. I don’t offer shortcuts. I offer clarity, structure, and challenge when it matters.
Coaching brings me fulfillment because I get to witness real shifts—not just in revenue, but in how founders experience their business and themselves as leaders.
That’s the work.
That’s the commitment.
That’s how we Win Your Way.
I LOOK FORWARD TO WHAT WE CAN ACCOMPLISH TOGETHER
Vision
To change the way we do business by empowering people to actualize the champion within.
Mission
To empower ambitious, driven leaders to align where they want to go with who they're becoming so that success, impact, and joy are the same pursuit.
