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Stop Hating Sales

Win Your Way to Predictable 7-Figure Revenue

A 6-Week High-Performance Cohort for 6 & 7-Figure Founders Who Want Better Sales Results — and More Fun Doing It 

Starts January 7
Only 15 Seats
Beta Price: $997 (Save $2,000+ on Future Enrollment)

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A live, high-performance coaching program for founders who generate the majority of their company’s revenue — and want a more aligned, predictable, and confident approach to selling.

You Built a Strong Business. Now You Want a Stronger Sales Identity.

This cohort is for you if you're a founder who:

  • Runs a multiple six-figure or seven-figure business
  • Generates most (or all) of your company’s revenue
  • Wants a clearer, easier, more repeatable approach to selling
  • Wants to actually enjoy the business development side (and finally stop the procrastination)
  • Is ready for an identity upgrade to match your next-level goals

This cohort is not for:

  • Startups (We focus on optimizing existing 6- & 7-figure revenue streams)
  • Anyone under $200K revenue
  • People wanting scripts, pressure tactics, or hustle-hacks
  • Anyone unwilling to examine and shift their mindset
  • People who treat sales like a side project instead of a revenue-driving business priority
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Why Smart, Capable Founders Struggle in Sales (It’s Not What You Think)

  • Many founders secretly think: “I’m not a salesperson,” “I hate sales,” or “I don’t want to be salesy.” (You may even be thinking this right now.)
  • They know they need results, but don’t prioritize revenue-generating activities because of identity conflict, fear, avoidance, or bad past experiences.
  • They confuse their persona with their pattern — forcing themselves into approaches that don’t fit. Structure + personalization + adaptability is the winning formula.
  • They’ve been burned by misaligned or aggressive sales programs.
  • They think selling requires becoming someone else — when the truth is, selling is alignment, not performance.

Your identity is the ceiling of your sales success. When founders shift the identity behind their actions, the whole game changes. Are you ready to stop hiding from your P&L and start showing up as the sales leader your company needs?

Why Smart, Capable Founders Struggle in Sales (It’s Not What You Think)

  • Many founders secretly think: “I’m not a salesperson,” “I hate sales,” or “I don’t want to be salesy.” (You may even be thinking this right now.)
  • They know they need results, but don’t prioritize revenue-generating activities because of identity conflict, fear, avoidance, or bad past experiences.
  • They confuse their persona with their pattern — forcing themselves into approaches that don’t fit. Structure + personalization + adaptability is the winning formula.
  • They’ve been burned by misaligned or aggressive sales programs.
  • They think selling requires becoming someone else — when the truth is, selling is alignment, not performance.

Your identity is the ceiling of your sales success. When founders shift the identity behind their actions, the whole game changes. Are you ready to stop hiding from your P&L and start showing up as the sales leader your company needs?

Introducing...

Win Your Way for Entrepreneurial Sales A High-Performance Identity, Mindset, and Sales Approach Program for Established Founders

A 6-week live, virtual cohort designed to help you:

  • Remove mental roadblocks (that are costing you 5-figures a month)
  • Rebuild a sales identity you actually believe in
  • Personalize a repeatable sales framework
  • Get quick wins in your current pipeline
  • Create your next 12-month Growth Plan (not just 2026)
  • And start showing up as the founder your business actually needs

This is the work that has helped founders: • Achieve close rates up to 40% in a single quarter • Turn a 10-year business plan into a 3-year one — then exceed plan by $500K the same year • Double revenue after losing 60% of their business during COVID • Step out of the sales role entirely with a team-ready system

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Meet Michael Kithcart, the Architect of Aligned Sales Scaling

Michael Kithcart is the expert who helps 6 and 7-figure founders escape the hustle-and-plateau cycle and step into their next-level identity as leaders who sell with unshakeable conviction and joy. She doesn’t teach tactics; she helps you unlock performance by aligning your unique mindset, personal identity, and core sales strategy. The result You don't just hit goals; you become the kind of entrepreneur who makes high-level revenue growth repeatable and true to self.

You’ve spent years building your business. You’ve hustled, invested in countless programs, and seen the results. AND yet, you’ve realized your entire sales approach often feels like a draining performance—not an expression of your true value. This exact feeling of misalignment and burnout is why Michael developed the Win Your Way Sales Method.

The Win Your Way Sales Method is the antidote to the "hustle culture" of selling. It’s built on the philosophy that you don't need to change who you are to scale; you just need to align your natural patterns and highest convictions with a predictable structure.

She is the coach for founders who are stuck performing a sales role that doesn't feel like them. Michael’s signature framework is based on her decades of building elite, high-performing sales organizations—experience that translates directly into creating the rock-solid, scalable sales infrastructure your company needs to grow without the complexity.

In executive coaching, focused workshops, and now live virtual cohort groups, Michael combines the science of change, the psychology of peak performance, and proven, real-world sales strategy. Her clients—established founders in Tech, Consulting, Media, Professional Services—rely on her to quiet the noise, focus on the high-leverage decisions that drive exponential growth, and finally lead their business in a way that feels true to their unique genius.

Stop performing. Start expressing your true value. You deserve a sales process that feels like you winning.

Meet Michael Kithcart, the Architect of Aligned Sales Scaling

Michael Kithcart is the expert who helps 6 and 7-figure founders escape the hustle-and-plateau cycle and step into their next-level identity as leaders who sell with unshakeable conviction and joy. She doesn’t teach tactics; she helps you unlock performance by aligning your unique mindset, personal identity, and core sales strategy. The result You don't just hit goals; you become the kind of entrepreneur who makes high-level revenue growth repeatable and true to self.

You’ve spent years building your business. You’ve hustled, invested in countless programs, and seen the results. AND yet, you’ve realized your entire sales approach often feels like a draining performance—not an expression of your true value. This exact feeling of misalignment and burnout is why Michael developed the Win Your Way Sales Method.

The Win Your Way Sales Method is the antidote to the "hustle culture" of selling. It’s built on the philosophy that you don't need to change who you are to scale; you just need to align your natural patterns and highest convictions with a predictable structure.

She is the coach for founders who are stuck performing a sales role that doesn't feel like them. Michael’s signature framework is based on her decades of building elite, high-performing sales organizations—experience that translates directly into creating the rock-solid, scalable sales infrastructure your company needs to grow without the complexity.

In executive coaching, focused workshops, and now live virtual cohort groups, Michael combines the science of change, the psychology of peak performance, and proven, real-world sales strategy. Her clients—established founders in Tech, Consulting, Media, Professional Services—rely on her to quiet the noise, focus on the high-leverage decisions that drive exponential growth, and finally lead their business in a way that feels true to their unique genius.

Stop performing. Start expressing your true value. You deserve a sales process that feels like you winning.

The Win Your Way Sales Method: The 3-Step Aligned Sales System

This is the simple, non-salesy framework established founders use to close more deals without performance or burnout.

STEP 1

IDENTITY UPGRADE

Stop thinking "I hate sales." Start showing up as the founder whose results are inevitable.

STEP 2

PATTERN PERSONALIZATION

Stop forcing yourself into generic scripts. Start leveraging your natural communication style to build a system that works because it feels like you.

STEP 3

PREDICTABLE IMPLEMENTATION

Stop relying on hope and hustle. Start using your new identity to execute a clear, 12-month strategy that delivers predictable revenue growth.

What's Included

What You Get Inside the 6-Week Cohort

6 Live Weekly Coaching Sessions ($3,000+ Value) High-performance sessions focused on identity, strategy, and aligned action.

12 Short Video Modules Preps you so sessions stay interactive and transformative.

Win Your Way Sales Workbook Identity shifts, mindset work, strategy frameworks, scripts (in your own voice), exercises.

Your Complete 12-Month Growth Plan A fully built plan in hand by Week 6 — not theoretical.

Quick Wins in Your Current Sales Opportunities (Start closing deals while you learn) Real deals. Real pipeline. Real results during the program.

Your Personalized Sales Approach Structure + personalization + adaptability.

Investment

Beta Price: Just $997

(The Last Time This Price Will Ever Be Offered)

This is the one and only time this program will ever be offered at this price. Future cohorts will reflect the actual value founders get from this level of identity, mindset, and strategy work. (A $13,000+ investment.) Only 15 seats. (Enrollment closes when seats are filled, or on January 6th, whichever comes first.)

PLUS… Be part of shaping the future experiences by providing feedback AND as a founding participant, you’ll have the opportunity to participate in future cohort groups to refresh your skills and uplevel your results…for free!

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“Michael's way of guiding me through sharpening my executive conversations and easing into sales strategies was nothing short of brilliant. She reached right into the heart of my business and showed me how to have better, less awkward conversations with prospects. Her knack for making complex strategies feel clear and achievable is a rare talent, and I’m so grateful for the guidance she shared. It was exactly the clarity I needed to show up with confidence and purpose.” 

- Beth Carr, Chief Clarity Officer and Brand Strategist, Fortified Branding

“Before coaching with Michael, my business was successful, but as we grew, our sales approach and processes had to mature.  Michael helped me to see how my innate strengths in sales could scale and that I didn’t need to sell in a way that wasn’t authentic to me.  So much of what was holding me back was my mindset about sales and that’s what she helped me overcome.  I left every coaching session with a clear list of actions and confidence in how to tackle them authentically.  She is a different kind of sales coach – one that every entrepreneur and salesperson needs to truly step into their superpowers.”  

- Jaime Taets, CEO/Founder, Keystone Group International

“Michael has the talent for deeply understanding the root of the issues you’re struggling with and asking powerful questions to help you uncover the answers.  She’s also an incredible resource when it comes to being tactical, resourceful and productive.  She’s helped me make a number of business decisions over the years that have not only led to increased revenue, but also increased happiness and fulfillment while doing it.  I endorse her 100%!”  

- Jenny Evans, CEO Powerhouse Performance

"Michael and I worked together to change the story that I had been living by. I had to start telling myself a newer and better story if I was going to become the identity of the person I wanted to be... I now see these obstacles as opportunities and ways to problem solve and become better."  

- Kayla Deitch, CEO and Founder, Execla

“The progress I’ve made using the Win Your Way tools feel exponential compared to everything I tried last year in a 12 month biz coaching program.” 

- Kori Stephens, Entrepreneur

The Win Your Way "Identity-to-Revenue" Guarantee

(This is currently the risk free section)

(Imagine...) Imagine investing in another program only to realize it's just more scripts and hustle. We are so confident in the identity-first approach, we offer a simple guarantee:

If you attend all 6 live sessions, complete the mindset and identity work in the workbook, and honestly apply your personalized framework for 30 days following the cohort, and you still don't feel more aligned and confident in your sales process, we will give you a full 100% refund and let you keep the entire curriculum and bonuses.
We only want founders who are ready for a real shift. We take on the risk.

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