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Sales Growth Sprint

From Sales Resistance to Confident Revenue Leadership 

 

A 5-week high-accountability virtual cohort for service-based founders ready to finish Q1 strong by selling in a way that feels like you.


Key Benefits:

  • Transform your sales identity to become a confident revenue leader who views sales as an opportunity—not an obstacle
  • Gain clarity and confidence in outreach, pricing, follow-up, and closing using the proven Win Your Way framework
  • Build consistent revenue while maintaining the service excellence your clients love
  • Personalized support in a small cohort capped at 20 founders, with ongoing coaching to lock in your momentum


Starts March 2 — Finish Q1 Strong

Limited to 10 ambitious founders who want consistent, predictable income without having to be someone they're not.

YES, I WANT TO CLAIM MY SEAT!

Sales Growth Sprint

From Sales Resistance to Confident Revenue Leadership 

 

A 5-week high-accountability virtual cohort for service-based founders ready to finish Q1 strong by selling in a way that feels like you.


Key Benefits:
• Transform your sales identity to become a confident revenue leader who views sales as an opportunity—not an obstacle
• Gain clarity and confidence in outreach, pricing, follow-up, and closing using the proven Win Your Way framework
• Build consistent revenue while maintaining the service excellence your clients love
• Personalized support in a small cohort capped at 20 founders, with ongoing coaching to lock in your momentum


Starts March 2 — Finish Q1 Strong

Limited to 20 ambitious founders who want consistent, predictable income without having to be someone they're not.

 March 2-30

Founding Cohort - Only 20 Seats!

YES, I WANT TO CLAIM MY SEAT!
 
A live, virtual, transformational sales sprint designed to get you off the feast-or-famine rollercoaster and on a predictable revenue growth path. 

You Built a Strong Business. Now You Want Stronger Sales Results.

This cohort is for you if you:

  • Have a successful, service-based business
  • Want quick wins from your current pipeline 
  • Desire a natural, sustainable sales process that fits YOU
  • Want predictable business development
  • Aspire to have sales support sooner than later

This cohort is not for:

  • People wanting scripts, pressure tactics, or hustle-hacks
  • Anyone unwilling to examine and shift their mindset
  • People who treat sales like a side project instead of a revenue-driving business priority
START MY SALES SPRINT

Why Smart, Capable Founders Struggle in Sales (It’s Not What You Think)

  • Many founders secretly think: “I’m not a salesperson,” “I hate sales,” or “I don’t want to be salesy.” (You may even be thinking this right now.)
  • You know you need results, but don’t prioritize revenue-generating activities because you also deliver services.
  • You've been following a sales process, sort of, and resisting because it doesn't feel like you.  
  • You’ve been burned by misaligned or aggressive sales programs, perhaps in your former corporate job.
  • You think selling requires becoming someone else — when the truth is, selling is alignment, not performance.

Your identity is the ceiling of your sales success. When founders shift the identity behind their actions, the whole game changes. Are you ready to stop hiding from your P&L and start showing up as the sales leader your business needs?

Why Smart, Capable Founders Struggle in Sales (It’s Not What You Think)

  • Many founders secretly think: “I’m not a salesperson,” “I hate sales,” or “I don’t want to be salesy.” (You may even be thinking this right now.)
  • You know you need results, but don’t prioritize revenue-generating activities because you also deliver services.
  • You've been following a sales process, sort of, and resisting because it doesn't feel like you.
  • You’ve been burned by misaligned or aggressive sales programs, perhaps reminiscent of a past corporate job.
  • You think selling requires becoming someone else — when the truth is, selling is alignment, not performance.

Your identity is the ceiling of your sales success. When founders shift the identity behind their actions, the whole game changes. Are you ready to stop hiding from your P&L and start showing up as the sales leader your company needs?

Introducing...

Win Your Way Sales Growth Sprint - improved sales results from the inside out

A 5-week live, virtual cohort designed to help you:

  • Remove mental roadblocks (that are costing you 5-figures a month)
  • Rebuild a leadership sales identity you actually believe in
  • Personalize a repeatable sales approach
  • Get quick wins in your current pipeline
  • Create your next 12-month Growth Plan 
  • Show up as the founder your business actually needs

This is the work that has helped 7 and 8-figures founders:

  • Improve closing rates 40% in a single quarter
  • Narrow a 10-year business plan into 3 years — then exceed plan by $500K the same year
  • Double revenue after losing 60% of their business during economic downturn
  • Step out of the sales role entirely with a team-ready system
I WANT TO CLAIM MY SEAT!

“Sales used to feel mysterious — like everyone else understood it except me. I truly believed I wasn’t a natural salesperson, so I’d never be one. But Michael helped me realize I get to define what a great salesperson looks like. Once I stopped trying to fit someone else’s model, sales stopped feeling heavy and started flowing naturally into the work I was already doing.”

- Jen Swanson, CEO/Principal, Tuckpoint Advisory Group

“Working with Michael is a game-changer. She brings levity to situations in a way that instantly shifts my mindset. Her insight is incredibly valuable, and what I respect most is that she doesn’t hold back. She tells you what you need to hear, not just what you want to hear.” 

- Greg Alexander, President @ Fab Four Labs Marketing

“Michael's way of guiding me through sharpening my executive conversations and easing into sales strategies was nothing short of brilliant. She reached right into the heart of my business and showed me how to have better, less awkward conversations with prospects. Her knack for making complex strategies feel clear and achievable is a rare talent, and I’m so grateful for the guidance she shared. It was exactly the clarity I needed to show up with confidence and purpose.” 

- Beth Carr, Chief Clarity Officer and Brand Strategist, Fortified Branding

Meet Michael Kithcart, Architect of Win Your Way

Michael Kithcart isn’t your typical sales coach—because she’s not here to teach you scripts, pressure tactics, or “just post more on LinkedIn and manifest harder.”

With decades of sales and sales leadership experience, layered with years as a high performance coach and founder, Michael has helped entrepreneurs and sales teams deliver over $100 million in YOY growth  by breaking through the invisible barriers that keep revenue stuck: overthinking, self-doubt, fear of rejection, comparison, and the exhausting hustle cycle.

She’s the creator of the Win Your Way Method, a powerful approach built on one core truth: your results will never outgrow your identity.

Michael helps high-performing founders become the kind of person who sells with clarity, confidence, and consistency—without selling their soul (or burning out in the process).

Her style is part strategist, part mindset rewiring expert, and part tough-love champion of you.

If you’re ready to grow your sales in a way that actually feels like you… welcome.

Meet Michael Kithcart, Architect of Win Your Way

Michael Kithcart isn’t your typical sales coach—because she’s not here to teach you scripts, pressure tactics, or “just post more on LinkedIn and manifest harder.”

With decades of sales and sales leadership experience, layered with  years as a high performance coach and founder, Michael has helped entrepreneurs and sales teams deliver over $100 million in YOY growth by breaking through the invisible barriers that keep revenue stuck: overthinking, self-doubt, fear of rejection, comparison, and the exhausting hustle cycle.

She’s the creator of the Win Your Way Method, a powerful approach built on one core truth: your results will never outgrow your identity.

Michael helps high-performing founders become the kind of person who sells with clarity, confidence, and consistency—without selling their soul (or burning out in the process).

Her style is part strategist, part mindset rewiring expert, and part tough-love champion of you.

If you’re ready to grow your sales in a way that actually feels like you… welcome.

Win Your Way: Sales Growth Sprint

Real-time sales growth to impact your business by the end of the quarter and beyond. How it works:

Mondays

Interactive Coaching

Virtual cohort call at Noon CT with interactive coaching, peer learning, exercises and individual action steps for the week. 

 

Fridays

Coach's Corner

Bring your challenges and questions from the week to the virtual coaching session. Volunteer for in-the-moment coaching or learn from your peers.

 

Playbook

Personal Sales Approach

Develop, refine, and put in play a sales playbook that works for you throughout the sprint for improved results now and ongoing.   

What's Included

What You Get Inside the 5-Week Sales Growth Sprint

Week 1: Winning Sales Mindset

  • Identify and overcome limiting beliefs that block your sales success as a professional services founder.
  • Experience the mindset shift that transforms sales from a dreaded task into a natural expression of your leadership.
  • Resolve the Dueling Identities dilemma of service-based founders 

Week 2: Brainsetting for Next Level Results

  • Gain clarity on your current business to inform and drive meaningful sales growth.
  • Complete a powerful guided exercise to align your goals, beliefs, actions, and outcomes to dramatically improve your sales results. 
  • Create an actionable first-steps plan that bridges the gap between your dreams and reality.

Week 3: 42Dive Sales Playbook Part 1

  • Understand the core sales approach that creates consistent, repeatable results.
  • Customize your playbook to fit your personality using the guiding questions in each step.
  • Determine your greatest opportunity in your sales cycle and apply in the week.

Week 4: 42Dive Sales Playbook Part 2

  • Adjust and refine your sales approach based on real-time cohort feedback to maximize conversions.
  • Celebrate wins and learnings from prior week's actions.
  • Implement targeted lead generation strategies designed for fast, measurable results.

Week 5: Win Your Way

  • Define your Mental Bottom Line where success on your terms, impact for who you want to help, and the joy of what matters most are all the same pursuit.
  • Integrate all Elements of the Sprint to maintain sales momentum while honoring your values and lifestyle.
  • Level Up your Environment for 360 support that makes this all possible (and is often overlooked).

Founding Cohort Investment:

$997 

This special introductory investment is being offered one-time only. Your participation and feedback will shape the future cohorts which will start at $1,997.

START MY SALES SPRINT

Plus, Receive These Exclusive Founder Bonuses

A $17,497 Value

Bonus #1

FREE Cohort in Next 12 Months

As a Founding Cohort member, you can return for any quarterly sprint over the next 12 months - FOR FREE! As you evolve and grow, come back for a Level Up Upgrade.

 

Bonus #2

30-day Revenue Stability Founders Call

Progress builds momentum. We'll reconvene to celebrate wins, review what's working, identify slippage and reset business development focus to accelerate momentum.

 

Bonus #3

Win Your Way Online Course 

Lifetime access this self-guided course that deep dives on the Sales Growth Sprint Operating System with videos and exercises to refresh your sales growth from the inside out.

 

 

Founding Cohort Investment: $997

(Future Sprint Cohorts will start at $1,997)

This is an opportunity to impact your business this quarter and year, and take advantage of being part of this Founding Cohort.

Only 10 seats. Starts March 2nd.

Choose Your Experience

Founding Cohort

$997.00


Weekly interactive coaching and support for founders who generate the majority of their company’s revenue — and want a more aligned, predictable, and confident approach to selling.

  • 5 Live Weekly Group Coaching and Interactive Sessions  High-performance sessions focused on identity, strategy, and aligned action.
  • 5 Weekly In-the-Moment Coaching Sessions  Bring your challenges and questions to keep progress flowing.
  • Sales Process Playbook Develop, refine, and put in play your sales playbook that works for you throughout the sprint and beyond.
  • Bonus #1: Free future cohort sprint any quarter for next 12 months for next level growth.
  • Bonus #2: 30-day Revenue Stability Founders Call - check-in on progress, wins, and keeping the momentum going.
  • Bonus #3: Lifetime access to the self-guided Win Your Way online course full of foundational videos and exercises to strengthen and refresh your sales growth from the inside out.
CLAIM MY SEAT NOW

VIP

$2,954

2 monthly installments of $1,477

For those who want access to a more customized experience for themselves and their business.

  • The entire Founding Cohort Sprint + Bonuses
  • 3 - 50 minute virtual coaching sessions with Michael Kithcart to be used within a two-month period. 
  • Coaching sessions are customized to your specific needs and could include rewiring mindset; deeper dive into pricing, client profile; 3-year business planning; outreach review; time management; building and/or developing team.
  • Limited to First 5
CLAIM VIP NOW

“Before coaching with Michael, my business was successful, but as we grew, our sales approach and processes had to mature.  Michael helped me to see how my innate strengths in sales could scale and that I didn’t need to sell in a way that wasn’t authentic to me.  So much of what was holding me back was my mindset about sales and that’s what she helped me overcome.  I left every coaching session with a clear list of actions and confidence in how to tackle them authentically.  She is a different kind of sales coach – one that every entrepreneur and salesperson needs to truly step into their superpowers.”  

- Jaime Taets, CEO/Founder, Keystone Group International

“Michael has the talent for deeply understanding the root of the issues you’re struggling with and asking powerful questions to help you uncover the answers.  She’s also an incredible resource when it comes to being tactical, resourceful and productive.  She’s helped me make a number of business decisions over the years that have not only led to increased revenue, but also increased happiness and fulfillment while doing it.  I endorse her 100%!”  

- Jenny Evans, CEO Powerhouse Performance

"Michael and I worked together to change the story that I had been living by. I had to start telling myself a newer and better story if I was going to become the identity of the person I wanted to be... I now see these obstacles as opportunities and ways to problem solve and become better."  

- Kayla Deitch, CEO and Founder, Execla

Frequently Asked Questions

The Only Question Left Is...Are You Ready?

 

You’ve seen what this is.

The Founder Cohort.
The bonuses.
The full Sales Growth Operating System designed to grow revenue from the inside out.

And here’s the truth:

There will never be another “first” like this.

This is your chance to get inside the sprint at the Founder-level investment, with direct coaching, real-time support, and the exact frameworks private clients have paid five and six figures to access.

Your next level isn’t coming from more hustle.

It’s coming from a new way of leading your business through sales.

So if you’re ready…
enroll now and let’s build your momentum.

And if you’re close — but you’ve got a few final questions…

Book a 15-minute Sales Clarity Call and we’ll make sure this is the right fit before you jump in.

Either way, this is your moment.

Let’s go.

 

SALES CLARITY CALL