Today isn’t Q4. It’s 2027.
Oct 01, 2026
Today is October 1.
Every September, I write each of my clients a recap. It covers the work we’ve done in 2026, what I’ve heard them say they need, their objectives, their pain points, and the things they’ve raised in coaching sessions that are really opportunities for 2027.
Some of those I can help solve. Others will need outside resources. It doesn’t matter. The point is to help them see the full picture: what’s in place, the progress they’ve made, and what’s needed 15 to 18 months down the road. That leads to how we can work together next year…now.
So let me ask you what I ask them: what are you doing in your own business to get ready for 2027?
A Thought
Most founders treat the last quarter like the final stretch of a race. Close what you can. Get through the holidays. Start fresh in January.
I get it. You’re tired. This year has asked a lot of you, and January feels like a clean page.
But that clean page only holds what you planted before it. The conversations you start in October and November become January’s revenue. A founder who waits until January to plan 2027 isn’t starting fresh. They’re starting three months behind their own goals.
Revenue leaders see Q4 differently. This is runway building season so you can walk into the year with 50%+ of your year known.
A Spark
What would it feel like to start 2027 already moving?
That’s what’s happening in my discovery calls right now. We talk about what’s been painful this year (and there’s been a lot), and what can be done now so 2027 produces the outcomes they want.
And yes, some people say, “Let’s talk in January.” Here’s what I tell them: if we start talking in January, you’re buying solutions that impact the back half of 2027. If we start now, we can impact the whole year.
Remember Theo’s $5.57 Benadryl, the phase one? The clients who’ve done that first piece of work are already seeing what comes next. Steps two, three, and four are clear. There’s no reason to wait for January. We’re already there.
It’s a win-win. Your clients commit to the solutions that will shape their year. You get a clear picture of how yours will look.
So ask them, and ask yourself:
- What do you already know needs to be different in 2027 to get the outcomes you want?
- What’s already in motion that has to keep going?
- What are the one or two biggest problems you need solved before 2027 starts?
- What’s one thing you could put into practice today that would have the biggest impact on 2027?
The answers show you what needs solving. And what needs solving is where your work begins, in October, not January.
A Move
Open your calendar right now. Block 90 minutes this month and label it “2027: My Way.”
Then write down three people you’d love to be working with a year from now. Names, not categories. Those are your first three yards.
Think about it: who’s the first name on your list?
► Want to build 2027 your way, alongside other founders?
The 2027 Revenue Game Plan Workshop is a three-hour live working session where we flip the usual order: mindset first, then goals. You’ll decide what winning 2027 means to you, run your real numbers, and name the one play that will carry you.
📅 Live Virtual: Thursday, October 15, 1:00–4:00pm CT
📅 In Person, Minneapolis: Thursday, October 22, 1:00–4:00pm CT, with a Mahjong happy hour after
You’ll walk out with your definition of a winning 2027, the numbers it requires, your 42 Dive that sparks growth, and a one-page Game Plan with your first 90 days of commitments.
