Latest Issue of Win Your Way: Revenue on Purpose
He believed in me before I did
Hello {{ first_name }},Last week I was home in Fargo, ND for NDSU homecoming, staying with my mom and attending a Hall of Fame luncheon. In the lobby, I unexpectedly ran into Dan Michaels: legendary radio personality, the voice of the Bison, my first boss in radio. The lobby was full of past athl...
Oct 07, 2026
I “improved” something that was working
Hello {{ first_name }},I love this time of year. Part of it is the weather starting to shift and the leaves starting to change. Mostly, though, it’s the space it opens up between what we’ve already accomplished this year and the runway to what we want to make happen before it ends.Today marks 100...
Sep 23, 2026
The $899 bee sting
Hello {{ first_name }},
Theo got stung by a bee last week. Right near his eye.
He’s five months old — my first puppy — so I did what any first-time puppy parent does: I called the vet. They didn’t hesitate. “Bring him in immediately.”
His eye was swollen. But he was acting completely like Theo. T...
Sep 16, 2026
Two doctors. Same 45 minutes. Completely different experience.
Hello {{ first_name }},Last week I had two doctor's appointments, back-to-back.Each visit ran about 45 minutes. Both moved me through efficiently. I walked out of both feeling fine.And I had two completely different experiences.
The first appointment
I checked in. I barely sat in the waiting room...
Sep 09, 2026
The Fastest Way I Grew This Business? Letting Go.
Hello {{ first_name }},The first three years of this business, I said yes to everything.Executive leadership retreats. Building out sales leadership teams. Business consulting for owners across half a dozen industries. I loved a lot of it — until I didn't. Somewhere in year three, I looked up and...
Sep 02, 2026
The client who let me have it
Hey {{ first_name }},Somewhere along the way, someone handed you a definition of winning.You probably didn't notice it happening. A parent. A first boss. A leaderboard on the wall. A number someone else set that you agreed to carry.And you've been running on it ever since.Here's what I want to ha...
Aug 26, 2026
What Would You Subtract?
Hello [First Name],
I did something last week I’m pretty sure I’ve never done in my life.
I stayed for the whole thing.
Five days at a mastermind retreat with other business owners. No slipping out early. No catching the last flight home. No “I’ll just come for the two main days.”
And it was the ...
Aug 19, 2026
Expressing Explicit Expectations
Hey {{ first_name }},You said it. You know you said it. You could point to the exact conversation.And the thing you asked for still came back not quite right.So you fixed it yourself. Again. On a Saturday.Here's what I've watched happen over and over this past month, with solo founders, with foun...
Aug 12, 2026
You don't have to be the whole solution
Hi {{ first_name }},
Early in my career, I thought my job was to be the whole solution. Beat the other reps, win the deal, be the hero.It made selling exhausting. And it kept me stuck in a game I didn't even want to play.Here's what changed everything: I realized I didn't have to be the whole sol...
Jul 15, 2026
Win Your Way: Revenue on Purpose
