The Old Way
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That isn't a discipline problem. It's a perspective problem.
Every fall, the same ritual. You pull last year's revenue, add a percentage that feels ambitious but safe, and call it a plan. Or, when you're getting real, there really isn't a plan.
Goal setting looks backward. It asks what you did last year and how to do a little better. It never asks what you actually want, or whether hitting that number would even feel like winning.
The Shift
Mindset Before Goalset
In this session we flip the order.Â
First
Your mindset.
You set a vision for 2027 that inspires you, stretches you, and runs on your own rules. It's not an industry benchmark, a peer's revenue, or what you think you should want. It might be something you're not yet sure is possible. Good. That's the point. We'll raise your identity and create a storyline that aligns to where you're going.
Then
Your goalset.
We run your real numbers to find out what that vision requires and where it will actually come from.
A vision without numbers is a wish. Numbers without a vision are just a spreadsheet. You'll leave with both.
How the Three Hours Work
01
Mindset
Who are you becoming?Â
Growth starts with identity. We'll look at the stories you tell yourself about sales, success, and what you're allowed to want. We'll name the ones that got you here but won't get you there.
02
Strategy
Your vision, your numbers, your 42 Dive.
You'll brainset your 2027, then test it against reality: average investment per client, your key account cut-off, your actual 80/20. You'll score your business across six growth domains to see which one is quietly costing you the most.
Then we find your 42 Dive. It's named for the football play that all but guaranteed three yards at a time. Run it enough and it opens up the bigger play. Most founders are running too many plays with completely different schemes. Your 42 Dive is the one engagement that reliably gets you in the door with the right clients and leads to deeper work. When you know your play, prospecting, pricing, and referrals all get simpler.
03
Action
The first moves.
A plan only matters if you move on it. You'll set the commitments, habits, and first 90 days that make 2027 something you build, not something that happens to you.
You'll Walk Out WithâŚ
- Your definition of a winning 2027, in your own words
- A clear vision for 2027 and the real numbers it requires
- Your 42 Dive, named and written down
- Your biggest growth constraint, and what you're going to do about it
- A one-page 2027 Game Plan with your first 90 days of commitments
Who It's For
This Is for You IfâŚ
- You own a professional services business, you're great at the work, and revenue still comes in waves
- You've set goals before that looked right on paper but never felt like yours
- You want next year to be both more profitable and more aligned with how you want to live and lead
- You're willing to suspend disbelief for three hours and consider that what got you here may not get you there
This Isn't for You IfâŚ
- You want a script or a tactic without looking at the person running the business
- You want someone to hand you a number
A Note From Michael
In college I studied and reported on one of the winningest football programs in the country. At the core of their success was one play, 42 Dive. It wasn't flashy. It kept the main thing the main thing, three yards at a time, until something bigger opened up.
I've spent my career watching talented founders do the opposite: chasing every play, measuring themselves against someone else's scoreboard, and wondering why a "good year" still feels hollow.
This session is where we change that. You'll decide what winning means to you, then build the plan to get there, your way.
Reserve Your Spot
One afternoon, one plan for 2027. Thursday, November 19.
In Person ⢠Minneapolis
Thursday, November 19
1:00â4:00 PM CT with Mahjong Happy Hour after from 4:00â5:00 PM CT
Address provided with registration.
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Bring last year's revenue numbers, your client list, and a willingness to want something bigger.
Register â˘ó $297Questions
When and where is the workshop?
My numbers are a mess. Should I still come?
Your 2027 can feel like winning.
Your way.
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Three hours. One vision. One play. One page.
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SAVE MY SEAT ¡ $297